Responsibilities

• Lead go-to-market planning and execution for new beverage launches, seasonal offerings, and limited-time promotions.
• Develop product positioning, value propositions, key messages, and marketing narratives that resonate with target consumers.
• Plan and execute 360° integrated marketing campaigns across social media, influencer marketing, paid media, CRM/app marketing, PR, partnerships, and offline activations.
• Manage end-to-end product launch timelines, ensuring all deliverables...