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Marketing Manager - Base Management Home, Entertainment

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TELUS
📍 calgary, Canada
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Location calgary
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Posted June 06, 2026
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Commute Local Area
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Job Description

Our team and what we’ll accomplish together

Step into a pivotal role at the heart of our Wireline consumer business, where your strategic vision will directly drive two of our most critical outcomes: customer retention and value growth.

Focusing on our Entertainment portfolio, you will play a pivotal role in our overarching proactive retention strategy, designing and leading a portfolio of marketing programs to identify our highest-risk segments and drive retention strategies. Here, you will start by spearheading a major multi-year initiative: upgrading our customers to next-generation TV experiences. In this role, you will leverage customer data to segment our base, identifying high-risk churn groups and deploying multi-channel proactive marketing programs designed to drive greater customer value and retention outcomes.

What You’ll Do

  • Drive Strategic Retention: Dive deep into Wireline churn data to uncover key trends ...

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📍 Location Details

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City
calgary
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Country
Canada
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Commute
Local Area

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