Performance Marketing Executive

Key Responsibilities • Plan, set up, manage, and scale advertising campaigns across Meta Ads and Google Ads platforms • Configure and maintain Meta Pixel, Conversion API, GA4, and event tracking to ensure accurate performance data • Monitor campaign performance, analyze data, and optimize campaigns based on KPIs such as ROAS, CPA, CTR, and conversions • Conduct A/B testing on creatives, audiences, ad copies, and landing pages • Prepare weekly and monthly performance reports with actionable insights and recommendations • Work closely with the creative and content team to improve ad performance and campaign effectiveness • Stay updated with the latest digital marketing trends, platform updates, and advertising strategies

Requirements • Basic to intermediate knowledge of Meta Ads Manager and Google Ads • Understanding of Pixel setup, conversion tracking, and event configuration • Familiar with GA4 and basic analytics interpretation • Anal...