Overview

As a Demand Generation Specialist (VIE), you will be responsible for designing and executing our demand generation strategy to fuel business growth. You will own multi-channel campaigns, build and optimize our marketing automation funnel, and provide data-driven insights to the Executive Committee. You will work closely with Sales, Marketing, and RevOps teams, with direct visibility to top management and strong potential for post‑VIE growth within the global marketing team.

Responsibilities

• Demand Generation: Design and execute multi-channel campaigns (paid media, outbound, etc.) to generate qualified leads
• Coordinate outbound and inbound initiatives to support pipeline creation
• Continuously test, learn, and optimize campaigns to improve conversion rates and ROI
• CRM & Marketing Automation: Build and optimize the marketing automation funnel (MQL → SQL); Implement and manage workflows, lead scoring, and nurturing pro...