2 Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.
What You Will Own
Qualified lead targets and pipeline contribution from marketing
Team direction and weekly priorities
Ideal Customer Profile definition and content strategy approval
Channel strategy and budget prioritization across inbound and outbound
Budget allocation across channels
Marketing analytics and attribution
Hiring and building the marketing team
Outbound marketing strategy and e...