About the job Marketing General Manager - Automotive

Position: Marketing General Manager Location: Taguig | Monday to Friday, 8:00 AM 5:00 PM

Overview:
The Marketing General Manager is responsible for leading nationwide marketing initiatives encompassing brand strategy, ATL/BTL campaigns, digital marketing, public relations, and events management. This role plays a critical part in shaping and executing marketing strategies that drive business growth, profitability, and brand presence across the country.

Key Responsibilities:

• Develop and implement integrated marketing strategies and annual marketing plans aligned with corporate goals.
• Oversee all marketing disciplines including brand management, ATL, BTL, PR, and digital marketing initiatives.
• Conduct market and consumer research to identify trends, opportunities, and competitive positioning.
• Lead the development of creative ...