Digital Platform Optimization & Conversion Strategy

• Website & UX Optimization: Oversee content, promotional updates, and product/service page mapping across 5 websites (including the webshop). Analyze user behavior to proactively recommend UX improvements that maximize conversion rates.
• Conversion Rate Optimization (CRO): Monitor digital touchpoints to identify bottlenecks in the user journey and collaborate with digital stakeholders to improve online lead acquisition.

Marketing Analytics & Performance Insights

• Lead Pipeline Analysis: Main ownership of the marketing enquiry database, updating it 3 times/ week. Evaluate lead flow trends to provide actionable, data-backed recommendations for agile budget reallocations.
• End-to-End Performance Reporting: Monitor and present weekly Sales & Operations conversion metrics alongside social media, google ads and performance statistics. Transform raw conversion dat...