Product and brand management support (upstream marketing) 

Drive innovation pipeline through early stages to ensure insight-based customer-centric products together with global marketing team: 

Analyze market dynamics and trends in opportunity areas

Identify competitive products with targets, messaging, and pricing

Conduct primary/secondary market research to identify and quantify opportunities and challenges within existing and new markets

Capture and prioritize voice of the customer 

Draft TPP/ product brief, and work with engineering to vet and explore new product ideas

Ensure new product launch readiness: 

Define the brand strategy and roadmap 

Develop use cases, product concept proposals, and product requirements documentation

Analyze product line trends in volume, sales price, margin and recommend strateg...