About the Role

The Marketing Director will lead the development and execution of the marketing strategy in Vietnam to drive brand awareness, customer acquisition, revenue growth, and market share. As a launch-stage business, immediate priorities include market entry, consumer acquisition, brand building, dealer engagement, and ecosystem growth.

Key Responsibilities

1 - Strategy, Go-to-Market & Growth

Develop and execute annual and long-term marketing strategies aligned with business launch milestones, revenue targets, and market share expansion.

Lead go-to-market (GTM) planning for pilot launch and commercial rollout, including target audience definition, value proposition, and city-by-city expansion plans.

Translate business objectives into measurable marketing priorities across brand, digital, retail, and partnerships.

2 - Brand Building & Integrated Communicatio...