Content Marketing Specialist

Purpose

The Content Marketing Specialist is responsible for planning, creating, and optimising high-quality content across digital and sales channels to strengthen brand visibility, increase website traffic, support lead generation, and improve conversion throughout the marketing funnel. This role ensures messaging remains aligned across channels and that content supports business development, client acquisition, employer branding, and market positioning objectives.

The role requires a strong writer with commercial acumen who can translate business priorities, market insights, and service propositions into persuasive, audience-specific content that drives engagement and supports growth. It also requires the ability to use AI, Large Language Models (LLMs), and automation tools responsibly to accelerate research, drafting, repurposing, and workflow efficiency while maintaining strong editorial ...