• Coordinate and implement ATL activities such as media engagements, thought leadership content and campaign visuals.
• Work with internal communications teams and external partners to support media outreach and campaign amplification.
• Plan and execute BTL initiatives including events, digital campaigns and on‑site branding elements.
• Support delivery of anniversary‑related activities such as showcases, talks and founder engagement sessions.

Develop and manage content that highlights:

• Deep‑tech infrastructure and facilities
• Founder and startup journeys from research to commercialisation
• Impact of the institute'sentrepreneurship and market access programmes
• Ensure messaging is consistent, accurate and appropriate for target audiences.