Job Purpose:
The Marketing Executive will be responsible for conceptualizing, developing, and executing integrated marketing campaigns across Above-The-Line (ATL) and Below-The-Line (BTL) channels for the Consumer Banking Group (CBG) in Singapore. The primary objective is to drive product and service acquisition and usage by creating compelling marketing assets and persuasive copy that resonates with target audiences. This role requires a blend of creative flair, strategic thinking, and a strong understanding of marketing principles and the financial services industry. Responsibilities
Campaign Development & Strategy
Conceptualize and develop end-to-end marketing campaigns aligned with business objectives for product/service acquisition and usage within CBG Singapore.
Contribute to the overall marketing campaign strategy by identifying opportunities for effective customer engagement and conversion.
Integrate consumer insights and communication guidelines into campaign de...