Purpose of Role: To drive timely campaign decision-making and continuous improvement by delivering incampaign insights, post-campaign analysis, and scalable reporting and data infrastructure for SEA IMC operations.
Responsibilities: In-Campaign Tracking & Insights Drive in-campaign performance tracking, pacing monitoring, and insight generation to support timely decision-making during campaign execution. Prepare and deliver regular campaign performance updates for regional and cross-functional stakeholders, highlighting risks, opportunities, and recommended actions.
Post-Campaign Analysis & Insights Own end-to-end post-campaign post-mortems, including performance recap, gap analysis versus targets, and opportunity identification. Synthesize campaign results into clear, structured insights and actionable recommendations to inform future campaign planning and target-setting. Drive post-campaign insight cadence, coordinating cross-functional inputs and ensuring timely delivery of re...