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Marketing Automation Manager - CDP
Bright Horizons
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Newton, United States
Location
Newton
Posted
June 15, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
**Primary Purpose:**
Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining companyβs audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs.
**CDP Focused**
Responsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases. The resource should be able to independently configure and manage marketing journeys and campaigns.
**This is a hybrid...
Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining companyβs audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs.
**CDP Focused**
Responsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases. The resource should be able to independently configure and manage marketing journeys and campaigns.
**This is a hybrid...