Overview

• Lead Pepsi CNY digital & social activation and below-the-line activations including pack/POSM design, on-ground program development, and bottler alignment

• Support on Pepsi CNY & standardized campaign development and execution

Responsibilities• Lead Pepsi CNY digital & social activation executions including owned media/ paid media contents & media collaboration engagements
• Lead below-the-line campaign assets development including pack/ POSM/ KA activation idea etc.
• Support Pepsi CNY thematic campaign creative development including KV/ TVC/ epic content
• Support CNY E2E digital platform development/ bottler communication/ finale media partnership • Support on critical business plan development: JBP, AOP, QPP
• Support on monthly business shipment/ Nielsen/ kantar tracking
• Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA Qualifications• St...