The Marketing & Sales Ops Specialist is the operating backbone of BOT's go-to-market motion the person who makes pipeline run predictably and turns marketing activity into measurable revenue impact. This role owns the Hub Spot system of record, the lead-to-revenue process, ABM operations, and the reporting layer that ties marketing investment to sales outcomes.
You will work in close alignment with the Marketing and Sales team to build a sales and marketing engine that scales clean data, sharp ICP filtering, disciplined deal stages, and a single source of truth across the funnel.
Key Responsibilities
Hub Spot Ownership — System of Record
Own end-to-end Hub Spot administration across Marketing Hub, Sales Hub, and CRM
Configure and maintain Deal pipeline stages, probabilities, exit criteria, and mandatory
CRM fields aligned to BOT's 7-stage sales process
Build, manage, and optimise lifecycle automation across Lead → MQL → SQL → Opportunity → Customer
Set up and re...