Collect data on competitors’ marketing tactics, sales prices, and product/service distribution
Gather and analyze data related to market conditions and consumer demographics

Research customers’ opinions, buying habits, preferences, wants and needs

Create and evaluate methods for gathering data, including surveys, interviews, questionnaires, and opinion polls

Develop tactics and metrics to assess the effectiveness of existing marketing, advertising, and communications programs

Monitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotions

Convert complex data findings into understandable text, tables, graphs and data visualizations

Work with internal departments to present clear reports to clients and management

Collaborate with pollsters, data scientists, statisticians, and other marketing professionals