Business Context

Korea is a strategic luxury market for CHANEL. It is a global center of innovation and source of many trends into Asia and even the world.

The Korean business unit operates 3 business divisions (FBP, Fashion and WFJ), englobing both the Local Market business and the Travel Retail business. Our current distribution includes 100+ retail POS, with most of them in the leading Korean Department Stores.

CHANEL Korea is technically a 100% retail business & highly retail / customer focused organization, driving for “customer centricity” and “retail excellence”, with 1700+ people employed directly by CHANEL.

CHANEL Korea is a significant market in the House with direct interactions with Region and Global at key meetings.

In terms of financial environment, financial regulation and infrastructure is one of the most complex in Asia, particularly in Customs, Tax regulation and reporting.

Korea is furthermore an extremely challenging a...