JOB DESCRIPTIONS

CRM & Loyalty Strategy

• Own the BTGR programme with P&L accountability and be responsible for financial KPIs to determine the success of the programme
• Develop and drive the Group’s loyalty strategy, with a strong focus on growing the BreadTalk Group Rewards Programme
• Establish customer lifecycle frameworks across acquisition, engagement, retention, and reactivation
• Drive segmentation and personalisation strategies to enhance customer experience across all brands
• Identify opportunities to increase customer frequency, spend, and lifetime value

BreadTalk Group Rewards Programme Management

• Continuously enhance the BreadTalk Group Rewards Programme, including programme structure, mechanics, and member value proposition
• Monitor programme performance and drive initiatives to improve member acquisition, engagement, and retention
• Lead the expa...