Responsibility Area

Key Activities

Indicative Performance Measures

Financial/ Strategy

1. Budgeting / cluster AOP

• Provides inputs pertaining to sales performance, manpower requirements, market competition, sales projection s as an input to AOP etc.
• Estimates marketing budget for the cluster as an input to AOP including promotions/ sales manpower/ broker commissions
• Recommends allocations from budget
• Provides BD team with inputs on product pricing for new deals

% Budget Variance

Minimum occurrences of unbudgeted / unforeseen expenses