Role Overview We are seeking a results-driven and technically strong Manager – Sales & Marketing with extensive experience in Instrumentation and Calibration solutions. The role focuses on driving business growth in Malaysia through strategic business development, key account management, and solution-oriented selling of instrumentation products and calibration services. The ideal candidate will possess a strong understanding of industrial instrumentation, measurement systems, sensors, analysers, calibration standards, and QA/QC requirements, combined with sound commercial and leadership capabilities. Key Responsibilities Business Development & Sales Identify, develop, and manage new business opportunities in Instrumentation, Calibration, Process Control, Manufacturing, Oil & Gas, Power, Pharmaceuticals, Electronics, Automotive, and Heavy Engineering sectors. Own the complete sales lifecycle including lead generation, prospecting, technical discussions, proposal preparation, commercial ...