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Manager, Member Marketing & Sales Support
BlueCross BlueShield of North Carolina
๐
Hybrid Flex, United States
Location
Hybrid Flex
Posted
June 24, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
**Job Description**
The Manager, Member Marketing & Sales Support is responsible for planning and executing member-facing marketing programs that drive onboarding, engagement, retention, and healthcare program adoption, while also delivering marketing support for Sales and distribution partners. This role translates strategy into actionโowning day-to-day execution, performance optimization, and cross-functional coordination.
**What Youโll Do**
**Member Lifecycle Marketing**
+ Execute onboarding and re-onboarding programs that improve early engagement and reduce churn risk.
+ Manage lifecycle communications supporting engagement, satisfaction, and retention.
+ Identify friction points in member journeys and deploy targeted interventions.
**Healthcare Program & Plan Management Marketing**
+ Execute marketing support for healthcare programs and plan management initiatives.
+ Translate clinical intent into consumer-friendly mes...
The Manager, Member Marketing & Sales Support is responsible for planning and executing member-facing marketing programs that drive onboarding, engagement, retention, and healthcare program adoption, while also delivering marketing support for Sales and distribution partners. This role translates strategy into actionโowning day-to-day execution, performance optimization, and cross-functional coordination.
**What Youโll Do**
**Member Lifecycle Marketing**
+ Execute onboarding and re-onboarding programs that improve early engagement and reduce churn risk.
+ Manage lifecycle communications supporting engagement, satisfaction, and retention.
+ Identify friction points in member journeys and deploy targeted interventions.
**Healthcare Program & Plan Management Marketing**
+ Execute marketing support for healthcare programs and plan management initiatives.
+ Translate clinical intent into consumer-friendly mes...