Key Responsibilities:
Lead marketing strategy & go-to-market for ACS Division.
Plan, execute & optimize digital marketing campaigns (SEO, SEM, paid ads).
Drive brand visibility through social media, influencer marketing & online partnerships.
Manage end-to-end digital campaigns (email, display, content marketing).
Track and optimize performance using analytics & insights.
Define and monitor KPIs aligned with business goals.
Conduct market research & competitor analysis.
Create and manage brand/product campaigns with strong messaging.
Collaborate with sales & product teams for execution.
Coordinate with agencies/vendors for media planning & execution.