Take the lead in digital measurement as the Manager for Canada Segment at Manulife. This hybrid role emphasizes data-driven insights and marketing performance optimization.
The Senior Manager position focuses on standardizing measurement methodologies and enabling insights that influence strategic decisions. You will lead a dedicated team while fostering a collaborative environment, translating complex datasets into actionable insights for marketing leaders. The role supports cross-functional partnerships to enhance customer experiences and drive growth.
Key Responsibilities:
• Build and implement measurement frameworks to track marketing impact
• Manage the development of KPI standards for the Canada segment
• Extract and analyze data to inform marketing strategies
• Collaborate with marketing and product teams to enhance data products
• Drive educational initiatives on measurement insights and capabilities
Requirements:
• 15+ years in marketing analytics or...