Job purpose of the position
Plan, manage and implement a fully integrated marketing plan encompassing corporate branding and Public Relations (PR) programs for Sindh Engro Coal Mininig Company by partnering with other specialist teams within the Strategy, Finance & Planning, and Marketing department to meet business objectives and goals through the delivery of innovative, efficient and cost-effective solutions
Brief outline of key responsibilities Outlines mechanism and methodologies for interactions with media
Contributes in development of internal & external communication protocols, shares document across Group and guides/advices leadership on press related issues
Creates and maintains contacts/visibility of SECMC's leadership with media owners and journalists with national footprint including English and Urdu outlets
Develops specific crisis communications plan in collaboration with the corporate crisis response teams (at subsidiaries), ensuring that the local plans a...