SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

**Summary**

The Manager, Lifecycle Marketing serves as the operational lead for SHRM’s B2C marketing initiatives, ensuring marketing strategies supporting membership, products, and events operate as a coordinated and integrated audience lifecycle effort.

This role provides leadership for the B2C Lifecycle Marketing teams, guiding initiatives that support the full marketing lifecycle—from audience acquisition and engagement to conversion, retention, and reactivation. Marketing efforts promote SHRM’s portfolio of offerings including membership, cer...