Job Purpose: About this role:

The successful candidate will co-develop, manage, and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands; demonstrate agility in delivery of the strategy, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. Co-develop, manage, and implement integrated brand and marketing programs to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists.

What you will do: