**POSITION SUMMARY:**

Do you love the outdoors and have a passion for building customer loyalty? We are seeking a dynamic marketing leader to drive lifecycle and CRM strategy for our CLUB Activation area. In this high-impact role, you will design and execute data-driven programs that engage millions of CLUB Members at Bass Pro Shops and Cabela’s — from onboarding to long-term retention and reactivation. You’ll lead a talented team, optimize customer journeys, and create personalized experiences that build lasting loyalty and measurable business growth.

**ESSENTIAL FUNCTIONS:**

+ **Develop and execute customer retention and lifecycle strategies** across acquisition, onboarding, engagement, retention, and reactivation touchpoints. Ensure campaigns are measurable, scalable, and optimized for results. (25%)
+ **Guide, coach, and motivate the marketing staff** to deliver CRM-driven strategies effectively. Provide training, feedback, and accountability to en...