Become the first Senior Product Marketing Manager at Loblaw Digital in Downtown Toronto. Drive the creation of pivotal marketing strategies that captivate users across digital platforms.
In this role, you will lay the foundation for the Product Marketing function, focusing on impactful storytelling and stakeholder engagement. Collaborating with product, engineering, and design teams, your efforts will translate customer insights into effective messages that enhance user experience and drive product engagement in the eCommerce landscape.
Key Responsibilities:
• Establish effective marketing communication strategies
• Develop comprehensive plans for new product launches
• Oversee launch materials and internal training content
• Maintain consistency in messaging across channels
• Define KPIs to measure product marketing success
Requirements:
• 5-8+ years in Product Marketing or digital products
• Proven experience crafting go-to-market strategies
• Outstan...