Maximize member engagement as a Lifecycle Marketing Manager. Develop campaigns across email, SMS, and push while fostering data-driven decision-making and retention strategies.
This role is perfect for someone with 3-4 years of lifecycle marketing experience. You’ll partner closely with leadership to execute campaigns swiftly and test continuously for optimal results. Your ability to translate data insights into actionable strategies will enhance how members interact with services from the moment they onboard.
Key Responsibilities:
• Create and manage campaigns utilizing Iterable
• Oversee critical lifecycle moments and communicate effectively
• Ensure messaging aligns with brand and user needs
• Conduct performance monitoring using lifecycle metrics
• Establish best practices for lifecycle marketing
Requirements:
• 3-4 years in lifecycle or CRM marketing roles
• Familiar with Iterable or similar platforms
• Expertise in segmentation and triggered messa...