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Lead Product Leader – Identity & Personalization

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AT&T
📍 Dallas, United States
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Location Dallas
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Posted June 10, 2026
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Commute Local Area
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Job Description

**Lead Product Leader – Identity & Personalization**

**Role Overview:**

The Product Leader – Identity & Personalization is responsible for setting the vision, strategy, and execution roadmap to develop and manage customer identity management programs. This role focuses on driving innovation in customer attribute capture, secure data storage, and the enablement of highly personalized and converged digital product experiences. The Product Leader works across business and technical teams to create scalable, compliant solutions that power next-generation customer journeys and business value.

**Role Responsibilities:**

**Identity Program Development & Execution**

+ Lead the design, delivery, and ongoing optimization of identity management programs, including the creation and strategic shift from account-centric to individual-centric identity models.
+ Implement processes for capturing and securely storing expanded customer attributes across ne...

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📍 Location Details

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City
Dallas
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Country
United States
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Commute
Local Area

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