Job Overview We are seeking an experienced and result-oriented Lead Generation & Performance Marketing Executive with 4 to 5 years of hands-on experience in digital advertising, lead acquisition, and campaign optimization. The candidate will be responsible for driving high-quality leads, improving conversion performance, and scaling digital campaigns across multiple platforms. Key Responsibilities: Plan, execute, and optimize paid marketing campaigns across: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads Generate high-quality B2B/B2C leads through: Paid campaigns, Landing pages, Retargeting Email marketing Funnel optimization Monitor and optimize KPIs such as: CPL, ROAS, CTR, CAC, Conversion Rate Create campaign strategies based on audience insights, competitor analysis, and business goals. Manage campaign budgets effectively to maximize ROI and lead quality. Perform A/B testing for: Ad creatives, Headlines, CTAs, Landing pages Coordinate with content, SEO, and ...