Responsibilities

• Manage leads and the CRM.
• Report issues with CRM by calling the hotline.
• Answer CRM‑related questions from agents and provide training if needed.
• Service inbound leads from sign calls and online sources and determine where they are in the buying/selling process.
• Immediate response and scrubbing of the leads (adding labels, activating drip campaigns, sending welcome text or emails, assigning lead to agents).
• Build follow‑up process for the agents.
• Nurture all leads through steady communication (email and text) until the leads are ready to talk or meet with an agent.
• Re‑assign leads to an agent once an appointment is set.
• Daily monitoring of agent activity.
• Keep track of completed tasks and goals to measure lead conversion ratio and meet performance benchmarks.
• Generate report regarding Agent’s productivity and accountability.
• Build trackers...