Drive marketing insights at Electronic Arts as a Lead Data Scientist specializing in Content Analytics. This hybrid position based in British Columbia or Austin, Texas, connects creative data to impactful business outcomes.
As a pivotal member of the CXO office, you’ll link content performance to acquisition and revenue, supporting vital marketing strategy decisions. This role emphasizes strong collaboration and the use of AI methodologies to analyze marketing effectiveness. Engage with cross-functional teams to deliver precise measurement frameworks and compelling data narratives.
Key Responsibilities:
• Develop scalable models for marketing content performance
• Measure acquisition and engagement metrics
• Oversee A/B and causal impact experiments
• Partner with stakeholders to establish analytical frameworks
• Present insights through storytelling and visualizations
Requirements:
• Bachelor’s degree in a relevant field
• 4–6 years of experience in analy...