1.Channel operation optimization and automation:
2.Manage paid channels to support platform MAU and Buyer growth for all six ventures. Lead channel integration and innovation with Product/ Tech on audience targeting, landing page, ad content and feeds to improve channel efficiency via structured roadmap planning of iteration upgrade.
3.Go to market strategy & rules implementation:
4.Analyse channel performance via different measurement systems to set internal channel operation strategy and rules to fine tune audience targeting of different channel types as well as to further develop E2E ad content to landing page rules and optimization roadmaps.
5.A/B testing mind set and data driven:
6.Improve channel performance via heavy A/B testing on all key levers to keep improving channel CTR and Conversions. Work cross functionally with Data/BI/Strategy team to uplift channel performance via incremental analysis.
7.Cross function collaboration:
8.Close collaboration ...