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客戶經營暨數位通路經理

🏢
Prudential plc
📍 Taiwan, Taiwan
📍
Location Taiwan
📅
Posted June 25, 2026
🚗
Commute Local Area
🎯
Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

客戶經營暨管理,以提升跨售效能

  • 制定年度客戶經營、名單管理與跨售策略,規劃並執行行銷活動以支持營運目標。
  • 建立名單使用流程與管理機制,確保前線業務及合作單位有效運用。
  • 分析成效指標,提出成效優化方案。
  • 名單型行銷活動規劃與執行
  • 既有客戶經營(CRM、回購、交叉銷售、會員經營等)
  • 推薦制/MGM/會員類型活動
  • 與銷售單位或業務通路合作之行銷專案
  • 商品策略規劃、新商品發想與銷售分析

  • 支援保險商品之策略規劃與企劃推動,包含新商品發想、商品定位與銷售策略規劃,定期進行競爭市場與同業商品分析,盤點市場缺口與商品機會;
  • 同時負責既有商品銷售表現之分析,與商品策略要求,並提出商品結構或策略調整建議。
  • 新商品上線時,需規劃核心銷售賣點、銷售主軸與通路推廣策略,並配合 VFA 進行商品導入與推廣。
  • 商品專案推動與行政支援

  • 支援商品相關專案之推動與營運執行,包含商品上架流程協助與跨部門溝通、商品系統維護。
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    📍 Location Details

    🌆
    City
    Taiwan
    🗺️
    Country
    Taiwan
    🚗
    Commute
    Local Area

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