The Jr. Brand Manager will play a role in shaping and executing the brand strategy to drive growth in new revenue streams for Smart Prepaid, accelerate data consumption, enhance omnichannel consumer engagement, and maintain strong brand health. He/She will collaborate with cross-functional teams to bring to life products, campaigns, and programs that resonate with the market, ensuring the brand remains relevant and top-of-mind.

RESPONSIBILITIES

• Develop strategies to grow revenues of Smart Prepaid in different sales channels
• Create dynamic campaigns for products or promos that deliver meaningful solutions to enhance consumers' lives.
• Develop digital-first campaigns to enhance brand perception, boost revenues, and deepen consumer engagement.
• Define and shape the strategy for go-to-market plans by leveraging user insights, market data, competitive research, and a deep understanding of national, local, and segment-specific needs. ...