Job Purpose

As Brand Manager for Comfort, you will lead the brand growth agenda across innovation, communication, and in‑market execution to deliver strong business results and build enduring consumer love. This role requires a marketer who combines strong innovation cycle management and commercial acumen with the ability to create social‑first, culturally resonant, and experiential brand demand.

Responsibilities

• Lead Comfort to deliver its Brand Strategic Plan, market share ambitions and financial growth model.
• Own the brand P&L and drive rigorous business performance management, including return on marketing investment.
• Lead end‑to‑end innovation and renovation projects, from insight generation and concept development through business case creation, launch execution and post‑launch evaluation.
• Manage the innovation cycle with excellence, ensuring key projects are delivered on time, in full, and with strong cross‑functiona...