A new Bangkok-based beverage brand is seeking a talented brand designer to create a cohesive visual identity for a line of low-alcohol, Ready-to-Drink (RTD) beverages. The project involves developing a compelling brand narrative, designing a logo, establishing visual guidelines, and producing packaging that stands out on both retail and digital shelves. The ideal candidate will have a strong portfolio in beverage branding, particularly with canned or RTD products, and a keen understanding of how to appeal to health-conscious, modern consumers. This is an opportunity to shape the visual direction of a product aimed at young adults seeking premium, approachable drinks with vibrant, tropical flavors.

Deliverables

• Develop a unique and engaging brand story tailored to the RTD beverage market
• Design a logo and establish comprehensive visual guidelines for consistent brand application
• Create packaging concepts and final artwork for canned beve...