Democratizing Gold & Silver Ownership in Pakistan For millions of Pakistanis, gold is one of the most trusted stores of value. Yet investing in physical gold remains inaccessible for many due to high entry costs, security concerns, lack of liquidity, and limited transparency. Zar is changing that. Zar is a digital platform that enables users to buy and sell **physically backed gold and silver** starting from as little as **PKR 1,000**. By combining fractional ownership, digital accessibility, and physical asset backing, Zar makes precious metal investing available to everyone—not just the wealthy. The Problem * Physical gold requires significant upfront capital.
* Storing and securing precious metals is inconvenient and risky.
* Small investors have limited access to trusted gold investment products.
* Existing alternatives often lack transparency, liquidity, or affordability. Our Solution Zar allows users to: * Buy fractional amounts of physically backed gold and silver.
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