About the Role:

We are seeking a seasoned, strategically minded manager to lead brand and content across all consumer touchpoints. This role will helm brand campaigns, shape performance creatives, partnerships and integrated storytelling across paid, owned, and earned channels. The ideal candidate will combine strategic brand thinking, digital marketing expertise, and executional rigor to drive awareness, engagement, and measurable business impact across platforms.

Key Responsibilities:

Brand Strategy & Positioning

• Define brand positioning, tone of voice, and communication strategy across all consumer touchpoints.
• Develop and execute the brand marketing roadmap across key digital products under HT Digital.
• Identify new opportunities for brand visibility, partnerships, and audience engagement.

Campaign Planning & Execution