Agency – Initiative

Position Title – Associate Director – Business

Business Overview 

Initiative is a full-service global media agency built to grow brands through culture. It is a part of second largest global media network IPG Mediabrands with presence in more than 100 countries. Initiative unlocks business growth for the world’s most ambitious brands. At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

The Indian entity spans across 4 major cities and employs over 250+ best of the breed media professionals innovating on a roster of clients including Amazon, ITC, Bajaj Motorcycles, Toyota, Samsonite, MRF, Urban company, One Plus, Naukri.com and severa...