Elevate customer engagement with Canon Canada's Hybrid E-commerce Growth Marketing Specialist role. Drive acquisition, retention, and revenue growth across e-commerce channels while collaborating with cross-functional teams.
In this role, you will report to the Sr Manager, Demand Generation and Revenue Operations, bringing your e-commerce expertise to drive customer acquisition and retention. Key tasks include developing targeted B2C/B2B programs and implementing digital storytelling experiences. Additionally, you will leverage data analysis to enhance marketing strategies and e-commerce performance.
Key Responsibilities:
• Develop acquisition programs for e-commerce audience segments
• Execute retention strategies to boost customer lifetime value
• Create personalized digital storytelling experiences
• Collaborate with marketing, sales, and product teams
• Monitor e-commerce KPIs to identify growth opportunities
Requirements:
• Post-secondary education in Bu...