Roles and Responsibilities

The role is also responsible for business activation, growth and creating new deposit opportunities/cross-sell

opportunities for FD Business across all its established channels.

Role has two primary dimensions. First is to envisage, plan and implement capability development through

process and technology reinvent for FD business and second is to work with the top of the funnel and drive

campaign management, remarketing notifications, segmentations, and personalization in order grow FD

books in conjunction with leveraging existing technology platforms.

1. Strategic Orientation and Stakeholder Collaboration

Review strategies with EVP and Other Business Heads about customer segments to target,

campaigns to be driven to ensure acquisition and retention of desired customers across the

existing / new FD & Investments channels

Plan and review bu...