Key Responsibilities

1. SEO Strategy & Execution
• Own organic traffic targets: Drive 10x growth in organic sessions, leads, and revenue attribution
from search.(Non Brand)
• Technical SEO: Lead site architecture, Core Web Vitals, crawl optimisation, structured data, indexing
strategy.
• Content SEO: Build topical authority clusters, keyword mapping, and content briefs across upskilling
verticals.
• Link Authority: Build a scalable, white-hat backlink acquisition program (digital PR, HARO,
partnerships).
• Programmatic SEO: Design and deploy landing pages at scale for long-tail demand capture across
course, exam, and location keywords.

2. Generative Engine Optimisation (GEO)
• AI Visibility: Ensure prominent brand mentions and citations in AI-generated responses – in
ChatGPT, Gemini, Perplexity, Claude,Copilot etc., for relevant edtech queries. Develop proprietary /
market level methodology to track the outcomes.
• Build NxtWa...