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Head, Personal Financial Services (Analytics)

🏢
Hong Leong Bank Berhad
📍 Damansara Town Centre, Malaysia
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Location Damansara Town Centre
📅
Posted June 05, 2026
🚗
Commute Local Area
🎯
Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

If you are looking to excel and make a difference, take a closer look at us…

Functional

  • Provide analytical leadership to the team (10-12) to identify sales growth opportunities and develop strategies towards profitability. Perform advanced analytics to support the product and credit teams across acquisition, portfolio cross sell, utilization, and line management.
  • Coordinate key initiatives and manage business relationships with key business partners in Product, Credit, Operations and Finance.
  • Develop segmentations across portfolios and analyze revenue, profitability, spend behavior, merchant utilization etc.
  • Manage Operational Campaigns including preparation of leads, champion-challenger pilots, tracking campaign response and post mortem on campaigns.
  • Participate in the development and application of scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regression statistical tools on ...

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    📍 Location Details

    🌆
    City
    Damansara Town Centre
    🗺️
    Country
    Malaysia
    🚗
    Commute
    Local Area

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