Shopbop.com is looking for a strategic Head of Lifecycle Marketing to lead and evolve our lifecycle programs across channels. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.

The Head of Lifecycle Marketing will own the strategic vision for Shopbop’s lifecycle marketing initiatives, leading a team that includes established marketers. Partnering closely with CRM, they will architect comprehensive customer journey strategies that segment audiences by lifecycle stage (new, retained, reactivated) and deliver tailored experiences that drive long-term customer value.

This leader will oversee the evolution of our personalization and automation capabilities, transforming how we engage customers at scale. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email, Push, and App channels, drive the strategy to launch new channels (SMS) and advocate for innovations that drive lo...