Reporting to the VP Direct Sales, the Head of Retail Strategy is responsible for the development and execution of the global Retail Business strategy, which underpins the transformation of the Retail business unit to the future mode of operating Retail to complement the business.

• Develop the retail touch and feel
• Customer insights on retail shopping habits
• Direct the retail POS system strategy (software upgrades, peripheral hardware management, communications and field integration), ensuring system productivity is maximized and continuously improved upon.
• Lead the Retail Business strategy in regards to positioning of retail businesses across high street, mall location etc. Ensuring the right Retail offering to meet location requirements and the right Etihad brand fit for such purpose.
• Use and enhance a strong knowledge of the latest Technology trends to build the infrastructure and share real results