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Head of Fair Marketing & Experiential

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Art Basel
📍 basel, Switzerland
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Location basel
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Posted June 22, 2026
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Commute Local Area
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Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

Your responsibilities

:

Fair marketing & brand experience

  • Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact.
  • Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement.

    • Go-to-market strategy & execution

  • Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives.
  • Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams.
  • Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close ...

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    📍 Location Details

    🌆
    City
    basel
    🗺️
    Country
    Switzerland
    🚗
    Commute
    Local Area

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