Free Soul exists for one reason: women's wellbeing. Not the sanitised, industry-standard version - the honest, everyday reality of what it means to feel well. As a woman. We were founded by a mother and son who lived it personally, and that origin shapes everything: the products we make, the community we've built, and the standard we hold ourselves to.

We create expertly formulated supplements with clinically tested ingredients - protein, greens, collagen, electrolytes - designed around every woman's unique needs.

Commercially, we're one of the UK's fastest-growing consumer brands. Runrating north of £50m+ in revenue & EBITDA positive, with a high-velocity Shopify store, a category leading Amazon channel, and a strong TikTok Shop presence alongside a new retail business with accounts such as Boots, Holland & Barrett, and Tesco. The brands we benchmark against are the ones setting the standard at the elite level of DTC - it is our commercial mission to be setting new...